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Roses Creative Awards 2016.

Roses Creative Awards 2016.

It’s been a week of celebration for us and our clients with several wins at the Roses Creative Awards 2016.

Altogether, we received a Gold, three Silvers and a Bronze in the Radio, Email, Online and Integrated categories – as well as the coveted Client of the Year going to Ronseal.

Most Creative Use of Media: Asda.

We saw May the 4th, famously known as ‘Star Wars Day’, as the perfect opportunity to connect with fans. And to do it in a way that played on the light and dark side of the force. On opening Asda’s Star Wars themed email, the pictures don’t load automatically, and you see a familiar figure on the dark side of the email.

Best Radio Commercial: Ronseal.

Sometimes the hardest job in DIY is getting started. So we created a rousing radio campaign that gave real Twitter users all the encouragement they needed. Armed with an epic voice over from actor Colin McFarlane and rather over-dramatised storytelling, we helped Ronseal DIYers feel like they could take on the weekend.

Best Radio Campaign: Subaru.

Some people think 4x4s are all the same. A Subaru can really do the job off road. So we thought we’d dramatise this point by creating a series of ‘Emergency Helpline Phone-ins’ from non-Subaru drivers. Manning the line was comedian Diane Morgan who offered just the right level of sympathy and dry wit in their time-of-need.

Best Integrated Campaign: Ronseal.

People had started commenting ‘Why does the guy in the Ronseal TV advert hold up a tub and say ‘Does Exactly What It Says On The Tin’? Good point and well-observed we thought. So we decided to live up to our Ronseal strapline, and after 21 years, change the 3rd most famous strapline of all time to something… well… more honest.

Best Online Advert/Campaign: Jacamo.

It was the Rugby World Cup, on home soil. Official sponsors were spending millions to promote their brand to a global audience. So men’s fashion brand Jacamo had to do something a little different if it was to stand out in all this noise. Enter ex-England Rugby Captain Matt Dawson, a team of amateur rugby players, and the UK’s biggest one-hit wonder.

We’re proud that every one of our winning pieces wasn’t just an example of BJL’s creative prowess, but also an effective piece of work – and we’re delighted to have been awarded across such a breadth of categories and disciplines.