Nothing on the high street Isme.

A new 50+ female fashion brand was launching to take on the high street. Why? Because they believed the high street doesn’t cater to the needs of an older audience.

Our job was to bring their story to life for the media. So we marched women down Oxford Street in their underwear in the middle of January. After all nothing on the high street was designed for them.

‘The Invisible Women’ report we produced was timely, hitting just as others were beginning to debate this issue. Our content tackled ageism in its broadest sense, providing a Rally Cry that women of all ages could get behind.