BJL hires Heinz marketer Lucy Pritchard as Business Director.
Integrated creative agency BJL has hired Lucy Pritchard, formerly Head of Heinz Brands UK, to the role of Business Director.
The position is based at BJL’s Manchester head office where Lucy will have responsibility for several of the agency’s consumer brand accounts.
Lucy began her career as a marketing graduate at Heinz in September 2008 and has spent more than 10 years working across the food group’s brands in London.
This includes roles as Senior Brand Manager for HP Sauce, Lea & Perrins and BBQ Sauce; European Marketing Manager for Heinz Tomato Ketchup; and Marketing Lead for Heinz Beanz, Pasta and Quick Hot Meals.
Most recently, Lucy became Head of Heinz Brands UK in January 2018 – a role that saw her based at the UK headquarters of The Kraft Heinz Company in The Shard, where she had responsibility for all Heinz brands in the country.
Lucy brings to BJL a huge amount of strategic experience in managing market-leading brands, executing brand campaigns and growing market share.
Nicky Unsworth, CEO of BJL, said: “Throughout her time at Heinz, Lucy has demonstrated that she is an extremely talented brand manager who gets big results. We are delighted that she has joined our team at BJL where she will play a key role in driving growth for our clients and our agency.”
Lucy Pritchard, Business Director at BJL, said: “After more than a decade at an iconic company like Heinz, I’m excited to be making the switch to the agency world by joining BJL. The vision and ambition of Nicky and the team at BJL made it clear this was the right agency for me, and I look forward to working with its fantastic people and clients.”