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D&AD Creative Lab.

We were thrilled to have D&AD host their three-day “Creative Lab” sessions in our Manchester office.

By provoking original thought and rewarding creative excellence, D&AD are enormously important to our industry – so we were enormously proud to open our doors to the region’s creative practitioners.

This brand new event saw people from all agencies from across the region come together for a forward-thinking session that mixed eye-opening talks with workshops. They’ve covered a number of crucial topics, and each day has a theme around three key components of the creative industries: Briefing, Ideas and Digital.

Especially exciting for us was the prospect of playing host to speakers who initiated lively discussion and sparked great ideas among attendees. And what a line-up of speakers it was.

We started with Kit Altin, Global Planning Director at Leo Burnett and founder of Leo Burnett Change, explain her approach to creating powerful briefs full of sharp ideas. Then we had Nick Eagleton, UK Creative Director at The Partners revealing how to “turn germs of ideas into gems of ideas” and last but not least, we had Bo Hellberg, Executive Creative Director at Edelman, who let us know how he stays ahead of the digital game.

There was also events hosted by Photolink and Havas Lynx: a New Blood mixer session for the brightest new talent that Manchester’s creative scene has to offer, a talk from D&AD Trustee Craig Oldham, and a concluding keynote speech on creativity and technology from D&AD’s President Andy Sandoz.

Andy was full of praise for the region too, and – like us – was hugely excited for the future of the city.

Spotting and celebrating talent underpins everything we do here at BJL so we were delighted to be able to help host this forward-thinking event in the agency.

We hope that everyone who attended left invigorated by the ideas discussed and better equipped than ever before to navigate the exciting future that creative industry holds.

Interested in taking part next year? Then get in touch with frankie.guzi@dandad.org

People from all agencies and regions have come together for a forward-thinking session that mixes eye-opening talks with workshops

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