“Once you stop learning, you start dying.” Albert Einstein.
He had a point did Albert. Luckily in our business we’re continually expanding our little grey cells as we learn more about our clients, their business and their products or services. So when a pitch comes along for a likeminded client with ambition and appetite whom we think we can learn from, we jump at it.
That’s what happened with Brown Shipley, a private bank with ambitious growth plans.
It’s well documented that we have a huge amount of experience in the financial services sector and Brown Shipley, being at the more premium end, has a truly fascinating offering, one that we’re eager to help them expand.
On the win, Brown Shipley’s Senior Business Manager, Robert Dornan, commented: “BJL impressed us with their strong track record for delivering best in class marketing planning, strategy and digital services for high profile clients.”
Over the coming months we’ll be developing their marketing strategy following their 2015 rebrand.
Building on and maintaining strong relationships is at the heart of their value proposition. With that in mind, we will initially focus on the development of their digital offering with a goal of improving engagement with new and existing clients, as well as key influencers.
We will also be supporting ongoing creative and design and digital UX to establish Brown Shipley as the benchmark in the highly competitive financial services sector.
We’ll no doubt be learning a few things for ourselves along the way too.