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New Client: Marshall.

New Client: Marshall.

U2, Kraftwerk, The Rolling Stones, The Cheeky Girls. We all have our musical idols, but when we had the chance to work with a bone fide legend of the music industry, we jumped at the chance. That’s why we were delighted to help refresh Marshall Amplification, one of the most recognisable names in music.

We’ve been chosen to help bring their rock ‘n’ roll heritage and reputation for creativity to a new generation of music fans, for whom genres are less defined and the world of music is literally at their fingertips.

Over the past few months, we’ve been devising a new brand positioning and identity, ready for global release in January 2018. The new direction puts artists of all types centre stage (naturally), allowing them to express in their own way the unique sound they’re able to create thanks to Marshall. This authenticity is key to relating to all music makers driven by their passion for creativity.

On the win, Marshall’s Marketing Director Alex Coombes commented: “From the initial pitch we felt BJL understood our business, brand and objectives. They’ve created an identity that links back to our proud history, but has the distinct contemporary edge we were looking for.”

We’re always at our best working with brands that stand for something and have a point of view, so we’ve loved helping such an influential, iconic brand rediscover and redefine their voice. We hope to help the brand stay relevant in this fast-changing world, so that it means as much to a 20 year old up-and-coming artist as it does to those who have grown up with Marshall.