“Never doubt that a small group of thoughtful, committed citizens can change the world; indeed, it’s the only thing that ever has.”
So said the cultural anthropologist Margaret Mead. It’s a quote that still has huge resonance today, as political leaders struggle to deal with the escalating problems of poverty, housing shortages and the decline of local services. Increasingly people are taking matters into their own hands to rebuild their communities and chart a positive future.
That’s why we’re delighted to be named PR and stakeholder engagement partner for Power to Change, a charitable trust that supports community businesses across England. Launched in 2015 with a £150m endowment from the Big Lottery Fund, Power to Change provides money, advice and support to organisations which share the common goal of addressing local needs and improving local areas.
That includes the likes of Homebaked, a community land trust and co-operative bakery situated opposite Liverpool Football Club. The project launched after local people saved a neighbourhood bakery from demolition and developed it into a thriving community-run business.
Power to Change funds and supports a diverse mix of community businesses right across the country, from charities that run sport, educational or care services out of community centres to enterprises seeking to address local energy or housing needs.
BJL’s work with Power to Change will focus on raising the profile of community businesses within individual locations through localised campaign activations. We’ll also provide ongoing PR support to ensure that Power to Change has a strong voice on community issues at both the local and national level.
Commenting on the partnership, Mark Gordon, Director of Communications and Partnerships at Power to Change, said: “BJL has shown they truly understand the complexities of our work, and the challenges that community businesses face in marketing themselves and growing their businesses while continuing to bring real benefits to their communities.”
At a time when so many communities are facing complex, deep-rooted challenges, it’s a privilege to be partnering with Power to Change to further their vital work.