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New client: PureGym.

New client: PureGym.

We’re delighted to announce we are now working with PureGym, Britain’s largest gym membership chain. The business recently sold and valued at £600 million, currently provides low-cost, high-quality fitness facilities for around 960,000 members across more than 180 sites across the UK.

But this is just the beginning.

To future-proof the brand and grow the sector PureGym are democratizing gym-going. So whoever you are, whatever your goal, this is the place where every mind and body is welcome. They have the kit, the people and the affordability, all you have to do is bring your energy, your goals and your passion. No contracts. No restrictive opening times. No excuses.

PureGym’s Marketing Director, Paul Kirwin, said: “BJL has managed to crystallize what sits as the core thought in our business and created an integrated creative brand idea, that can work throughout our business and in all our communication channels.”

So as lead creative agency we’ve been doing some working out of our own, producing a new TV campaign with integrated digital, social and print assets, as well as CRM and out-of-home.

Look out for our new campaign launching December 26th.