The crippling indecision over what to have for lunch each day is bad enough for most of us, without the added challenge of having special dietary requirements. But it’s a challenge that thousands face every day across the UK. So we are delighted to be working with gluten-free specialist Schär to help them embark on a major new comms push to consumers who are struggling with gluten sensitivity and coeliac disease.
We’ve been chosen as their new digital communications agency to help them share insights and information with even more consumers at a time when the market in the UK is growing extremely quickly.
Drawing on our extensive FMCG experience and our long-term creative and digital partnership with Asda, we’ll be extending their reach and engagement via a long-term digital communications strategy – alongside planning and management of their social and CRM channels.
Speaking about our appointment, Schär’s Marketing Area Manager, Sean Dowie, said: “We are delighted to be working with BJL. As well as being impressed with their strategic and creative approach and ideas, we felt there was great chemistry between our teams.”
We can’t wait to get started putting Schär at the centre of the gluten-free conversation.