As an agency, we connect particularly well with brands that stand for something, and we’ve got a great track record with brands in the financial services sector, so a bank with a focus on community and an ethical approach to banking is right up our street.
As such, we were suitably proud to team up with the Co-operative Bank to help overhaul their CRM and communications strategy.
Combining our heritage in the financial sector with a wealth of CRM knowledge (demonstrated with our ongoing award-winning work for Asda), we’re already starting to create hard-hitting communications and a marketing strategy that will help the bank realise its ethical – and of course business – aims.
Alastair Pegg of the Co-operative Bank commented on our appointment: “BJL’s areas of expertise complement those of our team here and I’m delighted to have them on board to help deliver throughout 2018 and beyond.”
It’s a challenge we relish, as we’ve gained quite the reputation for transforming challenger brands from across various sectors as they undergo a period of transition. The new strategy is just the first step on what we hope will be a highly productive partnership with a likeminded and iconic brand.