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New client: Thomas Cook.

New client: Thomas Cook.

Think about the last place you went on holiday. Why did you choose that location? How did you get there, and why did you select that particular travel operator? Where did you stay, and what influenced your accommodation decision?

As in all consumer industries, CRM has a huge impact on the choices that holiday customers make. From a carefully targeted brochure in the post, through to email, on-site messaging and smartphone push notifications, there are many different ways that brands will guide customers through the holiday purchasing journey.

That’s why we’re particularly excited to be working with Thomas Cook on its CRM strategy. With an illustrious history spanning over 175 years, Thomas Cook is a titan of the travel and tourism industry – a much-loved brand famous for its “Don’t just book it, Thomas Cook it” slogan.

And with a hugely diverse set of products and services (not to mention customer base) it needs best-in-class CRM programmes to help holidaymakers put together the best possible breaks.

That’s where we come in. With our wealth of experience in both travel and CRM (including our pioneering work with Asda over many years) we will work with Thomas Cook to plan and execute customer-driven, highly creative CRM programmes that will help to drive engagement and cut-through in the sector.

Commenting on the partnership, Thomas Cook’s UK & Ireland Marketing and Ecommerce Director Chris Chalmers said: “We have been impressed with BJL’s creative and results-driven approach and look forward to creating campaigns that strengthen our communications and engagement with customers.”

We’re certainly excited to bring our knowledge, experience and innovation to bear at such a renowned holiday brand. Sunglasses on then, and let’s get to work.

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