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Talent Spotlight: Jemma Redpath.

Tell us a little about your role at BJL?

I joined BJL just over three months ago as a Campaign Executive.  I initially started part time as I was still a student but after juggling the two for just over a month I joined the agency full time in April. I work with the digital team and brand team on Asda, Co-operative Bank and Thomas Cook.

Tell us about the work you submitted for the Pencil?

The brief was to create something that would help people aged 55+ to stay relevant and employable in an increasingly digitally focused workplace. As the construction industry has technologically advanced, I decided to focus on UK construction workers as they often struggle to find affordable and accessible training in these methods. I created OFFSITE, a service that safeguards construction workers’ careers by retraining them for the future ahead. Feel free to read more about what OFFSITE offers at:


What does winning mean to you?

 It is an honour to win such a reputable award. I never thought I would get a pencil yet alone a yellow one! It is an incredible feeling to have worked extremely hard on a project and for it to be recognised by the renowned D&AD. All the tears and all nighters were worth it!

Why did you want to get into advertising?

 I’ve always taken an interest in the advertising industry from a young age. I grew up watching TV commercials and writing reports on advertising campaigns in school.  When I realised there was a big advertising hub in Manchester I applied for the first advertising course I could find and I’ve pursued a career in the industry ever since.

What do you hope for your future career?

My love for advertising started with TV commercials so in the long run I would really like to work on helping create TV adverts and see the work that I helped create on the small any maybe big screen one day!