Florette is the leading branded bagged salad in supermarkets. Indeed in most UK stores it’s the only salad brand on offer, with everything else the retailer’s own label options. The brand is the salad expert because of the quality of its products, and because it offers the widest range of flavours in the salad aisle.
When it comes to new product launches, our challenge is to get salad lovers excited and engaged in the latest flavours and variants. That’s why, with our new campaign to mark the launch of Florette’s Sweet Crispy into the UK, we’ve created a vibrant new advert featuring an impromptu rap battle on a salad farm!
The 30 second TV spot shows a face-off between fans of new product Sweet Crispy and fans of long-time favourite flavour Classic Crispy. A rap battle unexpectedly breaks out between a tough young girl on the Classic Crispy side and a butch-but-sensitive man on the Sweet Crispy side, as each of them waxes lyrical about why their salad is the best.
The advert ends by asking consumers to pick their favourite flavour with the question ‘What’s your Flavourette?’. The campaign will run throughout the summer across TV, print, online, social media and supermarket promotions.
“The new campaign is a great way of introducing the new flavour by engaging salad lovers around a fun and clever concept. The ad shows, through Florette’s flavour innovation and ongoing quality, that we’ve got a salad that’s perfect for you, whatever your taste. We’d love people to get involved by telling us ‘What’s your Flavourette?’.”
John Armstrong, Marketing Director, Florette