Encouraging shoppers to reach for the sunshine salad.

Salad is salad, right?

For many people, one bagged salad is much the same as any other, so long as it’s fresh (and you can check that in-store). There’s no reason to pick a branded salad over shop’s own.

However, what if you knew there is one salad brand doing things a little differently?

At Florette, every leaf in every bag of salad is only ever grown in natural sunlight. To these ends, Florette selects the perfect locations across Europe depending on the time of year – they follow the sun to ensure quality and taste in every bag.

The integrated campaign looks to tell this very simple story – Florette: ‘Always made with sunshine’.

A new upbeat TV ad showcases the sunny environments where Florette is grown and picked, reminding viewers that ‘we only grow where the sun goes’.

The tractor character, ‘Rocket’, comes to life and takes us on his journey through beautifully sunlit UK and European Florette farms singing along to Nik Kershaw’s ‘I Won’t Let the Sun Go Down On Me’ as its soundtrack.

Some of the response the campaign generated.

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